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Organizing for Cancer Control: The Diffusion of a Dynamic Innovation in a Community Cancer Network

Published online by Cambridge University Press:  14 October 2009

Martha M. McKinney ,
Janet M. Barnsley  and
Arnold D. Kaluzny
Martha M. McKinney
Affiliation:
Health Resources and Services Administration
Janet M. Barnsley
Affiliation:
University of Toronto
Arnold D. Kaluzny
Affiliation:
University of North Carolina-Chapel Hill School of Public Health
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Abstract

This paper examines the diffusion of a “dynamic” innovation—research on the prevention and control of cancer—in a community cancer network. By analyzing the social structures and communication strategies of network members, as well as the attributes of the innovation, the authors explain why this innovation is diffusing more slowly than its “formed” counterpart—research on the treatment of cancer.

Type
General Essays
Information
International Journal of Technology Assessment in Health Care , Volume 8 , Issue 2 , Spring 1992 , pp. 268 - 288
Copyright
Copyright © Cambridge University Press 1992

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