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4. Communication and public at large: American Red Cross: Communication excellence and the public at large

Published online by Cambridge University Press:  13 January 2010

Ann Stingle  and
Bud Good
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Extract

Henry Dunant very clearly understood the value of good communications or he never would have written A Memory of Solferino—a book that moved the conscience of nations to action. In the United States, Clara Barton, founder of the American Red Cross, was also a communicator. Unlike many of her time, she maintained good rapport with the press because she recognized the value of timeliness, human interest and repetition. What she conveyed to the public was an image of consistency and devotion to humanitarian ideals.

Type
III. Communication and National Red Cross and Red Crescent Society Activities
Information
International Review of the Red Cross (1961 - 1997) , Volume 30 , Issue 276 , June 1990 , pp. 230 - 237
Copyright
Copyright © International Committee of the Red Cross 1990

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