Hostname: page-component-78c5997874-8bhkd Total loading time: 0 Render date: 2024-11-10T17:11:31.927Z Has data issue: false hasContentIssue false
  • English
  • Français

Conjoint Analysis of the Mid-Atlantic Food-Fish Market for Farm-Raised Hybrid Striped Bass

Published online by Cambridge University Press:  08 February 2017

C.K. Halbrendt ,
F.F. Wirth  and
G.F. Vaughn
C.K. Halbrendt
Affiliation:
Delaware Agricultural Experiment Station, Department of Food and Resource Economics, College of Agricultural Sciences, University of Delaware, Newark
F.F. Wirth
Affiliation:
Delaware Agricultural Experiment Station, Department of Food and Resource Economics, College of Agricultural Sciences, University of Delaware, Newark
G.F. Vaughn
Affiliation:
Delaware Agricultural Experiment Station, Department of Food and Resource Economics, College of Agricultural Sciences, University of Delaware, Newark
Get access Rights & Permissions [Opens in a new window]

Abstract

Conjoint analysis was used to examine buyer preferences toward farm-raised hybrid striped bass at the wholesale, retail, and restaurant levels. Low price and round form were found to be important attributes in the product preference rating for the wholesale and retail markets. The filleted form contributed the most to restaurants' preference rating. Following these, larger fish size was preferred by all markets.

Keywords

conjoint analysishybrid striped bassmarket preferenceaquaculture
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 23 , Issue 1 , July 1991 , pp. 155 - 163
Copyright
Copyright © Southern Agricultural Economics Association 1991

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Carlberg, J.M. and Van Olst, J.C.. “Processing and Marketing.” Hybrid Striped Bass Culture: Status and Perspective. UNC Sea Grant College Publication UNC-SG-87-03, North Carolina State University, Raleigh, NC, pp. 73–82. 1987.Google Scholar
Cattin, P. and Wittink, D.R.. “Commercial Use of Conjoint Analysis.” J. Marketing, 46(1982):44–53.Google Scholar
Green, P.E. “On the Design of Choice Experiments Involving Multifactor Alternatives.” J. Consumer Res., 1(1974):61–68.Google Scholar
Green, P.E. and Rao, V.. “Conjoint Measures for Quantifying Judgmental Data.” J. Marketing Res., 8(1971):355–363.Google Scholar
Green, P.E. and Srinivasan, V.. “Conjoint Analysis in Consumer Research: Issues and Outlook.” J. Consumer Res., 5(1978): 103–123.CrossRefGoogle Scholar
Green, P.E. and Wind, Y.. “New Ways to Measure Consumers' Judgments.” Harvard Bus. Rev., July-August 1975, pp.89–108.Google Scholar
Helfrich, L.A., Libey, G.S. and Neves, R.J.. Hybrid Striped Bass Farming: A Review of Research and Development Opportunities. Dept. of Fisheries and Wildlife Sciences Research Series No. 2, Virginia Polytechnic Institute and State University, Blacksburg, VA., 1988.Google Scholar
Liao, D.S. and Smith, T.I.J.. “Preliminary Market Analysis for Cultured Hybrid Striped Bass.” Paper presented at Symposium of Markets for Seafood and Aquacultural Products. Charleston, SC, August 19-21, 1987.Google Scholar
Lipton, D. and Swartz, D.. Striped Bass Marketing Study. Prepared for Aquafarms Associates International Inc., Boulder, CO, 1988.Google Scholar
Rogness, R.V. and Lin, B.. “The Marketing Relationship Between Pacific and Pen-Raised Salmon: A Survey of U.S. Seafood Wholesalers.” Alaska Sea Grant Report No. 86-3. University of Alaska, Fairbanks, 1986.Google Scholar
Strand, I.E. and Lipton, D.. “Agricultural Alternatives for Maryland Farmers: A Case Study in Aquaculture.” Working paper, Dept. of Agricultural and Resource Economics, University of Maryland, College Park, 1988.Google Scholar
United States Department of Agriculture. Aquaculture Situation and Outlook Report, Economic Research Service. October, 1988.Google Scholar
Wirth, F.F. Mid-Atlantic Market Preference Toward Farm-Raised Hybrid Striped Bass: A Conjoint Analysis. University of Delaware, Master's Thesis, 1987.Google Scholar