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Demand and Quality Uncertainty in Pecan Purchasing Decisions

Published online by Cambridge University Press:  28 April 2015

Timothy A. Park  and
Wojciech J. Florkowski
Timothy A. Park
Affiliation:
Department of Agricultural and Applied Economics, University of Georgia, Athens, Georgia
Wojciech J. Florkowski
Affiliation:
Department of Agricultural and Applied Economics, University of Georgia, Griffin, Georgia
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Abstract

A generalized Heckman model of purchase decisions incorporating perceived consumer quality attributes, ease of purchase, and familiarity with marketing outlets as factors influencing pecan purchases is estimated. Marketing efforts that encourage consumers to expand expenditures on nut products increase both the probability of pecan purchases and the amount purchased. Consumers who use all types of nuts in a wider variety of foods tend to purchase pecans more frequently. A diverse set of marketing outlets provides consumers with convenient sources for purchasing pecans and has a significant influence on the probability of pecan purchases but not the amount of pecans purchased.

Keywords

generalized Heckman modelpecan purchasesTobit
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 31 , Issue 1 , April 1999 , pp. 29 - 39
Copyright
Copyright © Southern Agricultural Economics Association 1999

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