Hostname: page-component-78c5997874-j824f Total loading time: 0 Render date: 2024-11-14T05:16:09.195Z Has data issue: false hasContentIssue false

Pricing Strategy Under Monopoly Conditions: An Experiment for the Classroom

Published online by Cambridge University Press:  28 April 2015

Robert G. Nelson
Affiliation:
Department of Agricultural Economics and Rural Sociology, and the Department of Economics, respectively, at Auburn University, Alabama
Richard O. Beil Jr.
Affiliation:
Department of Agricultural Economics and Rural Sociology, and the Department of Economics, respectively, at Auburn University, Alabama

Abstract

This classroom experiment allows students to explore pricing strategies available to the monopolist. Students are given full information about their costs but know nothing about demand except that it is simulated by the instructor. They submit their price-asked and quantity-offered records on one day and receive the quantity-sold response from the instructor on the next day, continuing this routine until they discover the profit-maximizing price and quantity. One of the objectives is to demonstrate that search strategies based on economic principles (MC=MR) can be more efficient than trial-and-error.

Type
Articles
Copyright
Copyright © Southern Agricultural Economics Association 1994

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Cox, J.C. and Isaac, R.M.. “Mechanisms for Incentive Regulation: Theory and Experiment.” Rand J. Econ. 18(1987):348359.Google Scholar
Davis, D.D. and Holt, C.A.. Experimental Economics. Princeton, NJ: Princeton University Press, 1993.CrossRefGoogle Scholar
Harrison, G.W. and McKee, M.. “Monopoly Behavior, Decentralized Regulation, and Contestable Markets: An Experimental Evaluation.” Rand J. Econ. 16(1985):5169.CrossRefGoogle Scholar
Harrison, G.W., McKee, M. and Rutström, E.E.. “Experimental Evaluation of Institutions of Monopoly Restraint.” In Advances in Behavioral Economics, vol. 2, Green, L. and Kägel, J., eds., Norwood, NJ: Ablex Press, 1989.Google Scholar
Plott, C.R.An Updated Review of Industrial Organization Theory: Applications of Experimental Methods.” In Handbook of Industrial Organization, vol. 2, Schmalensee, R. and Willig, R.D., eds., New York: North-Holland, 1989.Google Scholar