Hostname: page-component-78c5997874-ndw9j Total loading time: 0 Render date: 2024-11-10T12:55:36.771Z Has data issue: false hasContentIssue false
  • English
  • Français

Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels

Published online by Cambridge University Press:  26 January 2015

Roger A. Hinson ,
Krishna P. Paudel  and
Marco Velástegui
Roger A. Hinson
Affiliation:
Department of Agricultural Economics and Agribusiness, Louisiana State University and LSU AgCenter, Baton Rouge, LA
Krishna P. Paudel
Affiliation:
Department of Agricultural Economics and Agribusiness, Louisiana State University and LSU AgCenter, Baton Rouge, LA
Marco Velástegui
Affiliation:
State Utility Forecasting Group, Purdue University, West Lafayette, IN
Get access Rights & Permissions [Opens in a new window]

Abstract

Market channel alternatives that include garden centers, landscapers, mass merchandisers, and rewholesalers have contributed to the growth of ornamental crops sales in the United States. The impact of growers' business characteristics on shares of sales to these channels by firm size was estimated using the two-limit Tobit model. Important explanatory variables were regions of the United States, sales of plant groups, kinds of contract sales, and channel diversity. There were important differences in behavior by grower size. Overall, the results indicate a stronger than expected role for the rewholesaler channel as a preferred channel for ornamental plant sales.

Keywords

garden centerslandscapersmarket channelsmass merchandisersornamental plantsrewholesalerstwo-limit TobitM31L14
Type
Research Article
Information
Journal of Agricultural and Applied Economics , Volume 44 , Issue 2 , May 2012 , pp. 173 - 189
Copyright
Copyright © Southern Agricultural Economics Association 2012

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Bene, B., and Barton, S.. “Customers in Seven U.S. Markets Assess Service Quality In Traditional and Non-traditional Retail Garden Center Outlets”. HortScience 34(1999):531.Google Scholar
Behe, B., Dennis, J., Hall, C., Hodges, A., and Brumfield, R.. “Regional Marketing Practices in U.S. Nursery Production”. HortScience 43(2008): 2070-75.CrossRefGoogle Scholar
Brand, M., and Leonard, R.. “Consumer Product and Service Preferences Related to Landscape Retailing”. HortScience 36(2001):1111-16.CrossRefGoogle Scholar
Brandenberger, A., and Nalebuff, B.. Co-Opetition: A Revolution Mindset That Combines Competition and Cooperation: The Game Theory Strategy That's Changing the Game of Business. New York, NY: Doubleday Dell Publishing Group, 1997.Google Scholar
Brooker, J., Eastwood, D., Hall, C., Morris, K., Hodges, A., and Haydu, J.. Trade Flows and Marketing Practices within the United States Nursery Industry 2003. Knoxville, TN: Southern Cooperative Bulletin 404, Tennessee Agricultural Experiment Station, 2005.Google Scholar
Dillman, D.Mail and Internet Surveys: The Total Design Method. New York, NY: John Wiley & Sons, 2000.Google Scholar
Garber, M., and Bondari, K.. “Selling Plants through Horticultural Distribution Centers”. Journal of Environmental Horticulture 18(2000): 179-83.CrossRefGoogle Scholar
Hall, C. “How to Survive the Maturing Nursery Market”. NMPRO Nursery Management & Production March(2007):53–57.Google Scholar
Hampton, W. “Trade Flows and Marketing Practices of Louisiana and Gulf States Nurseries.” M.S. thesis, Louisiana State University, 2001.Google Scholar
Hinson, R., and Navajas, R.. “Changing Content of the Nursery Grower's Sales Agreement”. HortTechnology 14(2005): 119-24.CrossRefGoogle Scholar
Hinson, R., and Turner, S.. “Choice of Nursery-Appropriate Marketing Channels in the Landscape Plant Industry”. Journal of Environmental Horticulture 12(1994):76–79.CrossRefGoogle Scholar
Hodges, A., Hall, C., Behe, B., and Dennis, J.. “Regional Analysis of Production Practices and Technology Use in the U.S. Nursery Industry”. HortScience 43(2008): 1807-12.CrossRefGoogle Scholar
Hodges, A., Hall, C., and Palma, M.. Economic Contributions of the Green Industry in the United States, 2007. Southern Cooperative Series Bulletin 413. University of Florida, 2011.Google Scholar
Hodges, A., Palma, M., and Hall, C.. Trade Flows and Marketing Practices within the U.S. Nursery Industry, 2008. Southern Cooperative Series Bulletin 411. University of Florida, 2010.Google Scholar
Papke, L.E., and Wooldridge, J.M.. “Econometric Methods for Fractional Response Variables with an Application to 401 (K) Plan Participation Rates”. Journal of Applied Econometrics 11(1996):619-32.3.0.CO;2-1>CrossRefGoogle Scholar
Porter, M.Competitive Strategies: Techniques for Analyzing Industries and Competitors. Free Press, 1998.Google Scholar
Rossett, R.N., and Nelson, F.D.. “Estimation of the Two Limit Probit Regression Model.” Econometrica 43(1975): 141-46.CrossRefGoogle Scholar
U.S. Census Bureau. Internet site: www.census.gov/geo/www/us_regdiv.pdfhttp://www.census.gov/geo/www/us_regdiv.pdf (Accessed 15 July 2011).Google Scholar
U.S. Department of Agriculture — Economics Research Service. Internet site: www.ers.usda.gov/publications/flo/2007/09Sep/FLO2007.pdf (Accessed 11 October 2007).Google Scholar
Velástegui, M., and Hinson, R.. “Making the Choice between Re-Wholesalers and Other Nursery Market Channels”. HortScience 44(2009):372-76.CrossRefGoogle Scholar
Yue, C., and Behe, B.. “Consumer Color Preferences for Single-stem Cut Flowers on Calendar Holidays and Noncalendar Occasions”. HortScience 45(2010):78–82.CrossRefGoogle Scholar