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The Platform Economy: How Japan Transformed the Consumer Internet. By Marc Steinberg. Minneapolis: University of Minnesota Press, 2019. 297 pp. ISBN: 9781517906955 (cloth).

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The Platform Economy: How Japan Transformed the Consumer Internet. By Marc Steinberg. Minneapolis: University of Minnesota Press, 2019. 297 pp. ISBN: 9781517906955 (cloth).

Published online by Cambridge University Press:  16 December 2020

Sandra Annett
Sandra Annett*
Affiliation:
Wilfrid Laurier University
*
sannett@wlu.ca
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Type
Book Reviews—Northeast Asia
Information
The Journal of Asian Studies , Volume 79 , Issue 4 , November 2020 , pp. 1023 - 1025
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Copyright
Copyright © The Association for Asian Studies, Inc., 2020

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References

1 Steinberg, Marc, Anime's Media Mix: Franchising Toys and Characters in Japan (Minneapolis: University of Minnesota Press, 2012)CrossRefGoogle Scholar.

2 Marc Steinberg, Naze Nihon wa “media mikkusu suru kuni” nanoka なぜ日本は〈メディアミックスする国〉なのか [Why is Japan a “media mixing nation”?], trans. Nakagawa Yuzuru, supervised by Ōtsuka Eiji (Tokyo: Kadokawa E-Pub/Kadokawa Gakugei Shuppan, 2015).

3 Condry, Ian, The Soul of Anime: Collaborative Creativity and Japan's Media Success Story (Durham, N.C.: Duke University Press, 2013)CrossRefGoogle Scholar.

4 Davis, Northrop, Manga and Anime Go to Hollywood (New York: Bloomsbury, 2015)Google Scholar.