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The Effect of the American Export Invasion on the British Boot and Shoe Industry 1885–1914
Published online by Cambridge University Press: 03 February 2011
Extract
Recent articles have drawn attention to the general significance of the American export “invasion” in the late nineteenth and early twentieth centuries. Novack and Simon have concentrated on the origins of the invasion and on the attitudes of American businessmen, and to a lesser extent of others, to it. Elsewhere, Saul has considered the impact of intensified American competition upon British industry, underlining the need to reexamine the process of industrial transformation particularly during the two decades pre-ceding World War I. In the latter connection, the fundamental changes that occurred in the British boot and shoe industry, both in terms of rapidity and extent, make a case study of its history during this period especially rewarding, culminating, as it did, in a “Victory for British Boots”—the title of an article in The Economist in 1913. While the fact of successful response on the part of the industry is well known, the circumstances under which the trans-formation took place and the various elements which together produced the effective industrial counterattack have received less attention. In this article an attempt is made to remedy these deficiencies, to explain why the industry responded so successfully, and in particular to examine the role of American shoe machinery makers in this process, for in terms of control they virtually monopolized the supply of boot and shoe machinery in Britain toward the end of our period.
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References
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3 The Economist, May 13, 1913.
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5 Clapham, J. H., An Economic History of Modern Britain, Vol. I, “The Early Railway Age” (Cambridge: Cambridge University Press, 1930), p. 181Google Scholar. The degree of standardization possible in the manufacture of boots and shoes is, of course, limited by the characteristics of leather. Silverman, H. A., Studies in Industrial Organization (London: Methuen, 1946), p. 199Google Scholar.
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8 ibid., p. 13.
9 These remarks are based upon the manuscript census returns and a variety of local trade directories. See also the evidence presented by boot and shoe manufacturers before the Children's Employment Commission in 1862, quoted in the second and third reports. [Cd. 3414 and 3414-i] H.C. (1864), v.
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14 For accounts of the strikes at Northampton and Stafford between 1857 and 1859, see “Trades Societies and Strikes,” Transactions of the National Association for the Promotion of Social Science, 1860.
15 Riveted footwear was reckoned to be one-fifth lower in price than machine-sewn footwear in the early period. V.C.H., Leicestershire, pp. 314, 319. The Boot and Shoe Trades Journal, July 1, 1904 (Historical article). Fox, History, pp. 14–15.
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22 Throughout this article “Northamptonshire” and “Leicestershire” refer to the entire counties including the county towns. Many of the firms in the county towns employed labor in the villages, and the lines of product specialization between the two counties appears to have been sharper than the divisions between the county towns and their country environs. Within Northamptonshire, for example, Kettering produced mainly medium- and lower-quality men's shoes, Welhngborough and Rushden made cheaper men's footwear, and at Rushden and Raunds boots for the armed services figured prominently. The 1891 Census figures, counting males and females aged 10 and over, were as follows:
23 See Butman, p. 9.
24 “Much of the labour-saving machinery so common in Leicester seems to be little used here” (in Northampton). The Boot and Shoe Trades Journal, Oct. 23, 1886.
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37 The Boot and Shoe Trades Journal, Aug. 20, 1892Google Scholar.
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46 The Boot and Shoe Trades Journal, July 11, 1891.
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55 The Boot and Shoe Trades Journal, July 17, 1903Google Scholar. Giving evidence before the Tariff Commission in 1904 Henry J. Bostock extended support for higher tariffs. This followed a stay in the United States whence he returned in 1902. “Lotus History" unpublished typescript kindly loaned by Lotus Ltd. of Stafford. See also The Shoe ana Leather Record, Jan. 1, 1904Google Scholar. The 25 percent duty was reduced to 10 percent in 1909 and abolished completely in 1913. Taussig, F. W., Tariff History of the United States (8th ed.; New York: Putnam, 1966), pp. 386–444Google Scholar.
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57 The Shoe and Leather Record, March 15, 1895Google Scholar. Day's essay, “The Boot and Shoe Trade” in Cox, Harold, ed., British Industries Under Free Trade (London: T. Fisher Unwin, 1903)Google Scholar, was, of course, directed against tariff reformers.
58 See Hoffman, W. B., “The Late Boot War,” Economic Journal (June 1895)CrossRefGoogle Scholar.
59 Ibid. For a detailed analysis see Fox, , History, Sec. IVGoogle Scholar.
60 The Shoe and Leather Record, October 26, 1895Google Scholar. The reporter maintained that the price of a complete set of finishing machinery had fallen by half in only a few years.
61 The Boot and Shoe Trades Journal, Jan. 1897Google Scholar;The Shoe and Leather Record, Jan. 4, 1896Google Scholar.
62 Ibid.
63 See Jones, Eliot, The Trust Problem in the United States (New York: Macmillan, 1933), pp. 160–70Google Scholar.
64 The Shoe and Leather Record, Feb. 17, 1899Google Scholar; June 23, 1899; Oct. 13, 1899. See also Silverman, H. A., Studies in Industrial Organization (1946), p. 218Google Scholar. The capital was increased to £320,000 in 1907, to £.400,000 in 1909, and to £800,000 in 1914. The Stock Exchange Official Yearbook (Skinner, 1936), p. 983Google Scholar.
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66 Information on the histories of shoe machinery makers after 1899 is difficult to find. These remarks are based largely on advertisements in trade journals.
67 The Boot and Shoe Trades Journal, Aug. 4, 1905Google Scholar; Jan. 3, 1913.
68 Rimmington, “Historical Geography.” In fact these firms advertised themselves separately as “Non Royalty” or “Free” manufacturers, and A. H. Johnson, a London agent for a French shoe machinery firm, guaranteed to defend any action brought in respect of any of their machines. The Shoe and Leather Record, Sept. 10, 1910.
69 See the Minutes of the British Footwear Manufacturers' Federation for 1901–1903, for the loan of which I am grateful to Mr. P. Glennie-Smith. There are reports, too, in the Shoe and Leather Record, November 7, 1902Google Scholar; July 31, 1903.
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83 The Ramsbottom case related to an Empire Stitching Machine valued at less than £.40. The compensation under the arbitration by the Board of Trade was £.137, to which was added the costs of arbitration totaling £. 430 altogether. Though the royalties under the two forms of leases offered were the same, other payments differed:
See Warner, “Devolution in Industry”.
84 Butman, p. 8.
85 Ibid.
86 Report of the Departmental Committee appointed by the Board of Trade to consider the position of the Engineering Trades after the War, 1916, Cd. 9073, xiii, 369, pp. 400–1Google Scholar. Minutes of evidence before the Committee on Industry and Trade 1924-1927, Vol. I, pp. 272–73. ev. of Bostock, H. J.Google Scholar.
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90 In fact, neither of these firms then used B.U.S.M.C. machinery. Both firms specialized in women's and children's light footwear and slippers.
91 The output figures are those cited by Butman, who classified firms by output and type of footwear produced. Butman, Appendix, pp. 62–80.
92 Quoted in the Daily Mail, Apr. 30, 1907, where he referred to the opposition of shoe manufacturers and employees to new machinery. “Thus we had to go to America for our improved machinery and we had to fight a great mass of prejudice in placing improved plant on the market.”
93 In 1899 B.U.S.M.C. employed 200 persons, by 1907 about 600, and by 1919 2000 were employed in the production as well as maintenance of boot and shoe machinery. The B.U.S.M.C: Its Works and Products (1929), p. 5Google Scholar. Of 400 different kinds of machines made by the company in 1918, 250 were for sale outright. The British United Shoe Machinery Company Ltd. (Leicester, 1919), p. 5Google Scholar.
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96 The Boot and Shoe Trades Journal, Dec. 12, 1902Google Scholar;The Shoe and Leather Record, Aug. 1, 1902Google Scholar, in which a critical article appearing in The Daily Mail is attacked for misrepresenting the facts concerning the American invasion; and in which it is pointed out that its chief impact was in men's footwear and in qualities of women's footwear which were not the major lines of Leicester manufacturers. The Northampton Independent, July 27, 1907Google Scholar, “Northampton makes the bulk of the welted goods.” See also Wort, A., quoted by Mountfield, P. R. “The Footwear Industry of the East Midlands,” The East Midland Geographer, Vol. 4, Part I, No. 25, p. 190Google Scholar.
97 These figures refer to boots, shoes, and slippers in pairs.
98 Butman, pp. 8, 9. In terms of quantity, the town of Leicester was the principal shoe manufacturing center in the United Kingdom, p. 7.
99 Census of England and Wales, 1911, Vol. X, [Cd. 7018]Google Scholar.
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104 Formerly a partner in the long-established family firm of John Marlow & Sons Ltd., A. E. Marlow set up his own business in 1899 at the age of 29 making 1500 pairs a week. A large extension in 1901 increased the production capacity to 7500 and by 1911 was making 3000 pairs of machine-sewn and 4000 pairs of welted shoes. Spurning modesty, he claimed that he and people like him had repelled the American invasion. The Boot and Shoe Trades Journal, Jan. 30, 1903.
105 Butman, pp. 9–10. Manfields, which in 1911 manufactured 6000 pairs welted, 3000 pairs machine-sewn, and 1500 turns and hand-sewn, likewise played a leading role in responding to American competition. A U.S. Consular report in 1900 referred to this company's American machinery, methods, and factory system, and to its distribution policy of opening retail outlets in Europe, in addition to its forty shops in the United Kingdom. U.S. Consular Report, LXIV, No. 240, p. 12. “An English firm manufacturing by American methods, now comes to reap what our timid exporters have sown.” These are the words of F. Mason, Consul General in Berlin.
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