Published online by Cambridge University Press: 07 August 2019
There is a persistent gender gap in motivations to run for political office. While exposure to role models is widely believed to increase women’s political ambition, there is little field experimental evidence on whether exposure to female politicians in realistic settings can increase political ambition. We conducted a field experiment in which a sample of 612 female students was randomly assigned to receive emails inviting them to an event that included career workshops with female politicians, or no email. The treatment increased interest in the ongoing national election campaign, but, against expectations, did not have any positive effect on political ambition. Our results suggest that female politicians who discuss their experience bluntly, instead of following a motivational script, may fail to motivate other women to pursue a political career. These results highlight the need for more research into the type of events and messages that bring more women into politics.
The data, code, and any additional materials required to replicate all analyses in this article are available at the Journal of Experimental Political Science Dataverse within the Harvard Dataverse Network, at: https://doi.org/10.7910/DVN/BSIFTF (Foos and Gilardi, 2019). We thank Roger Gfrörer, Setareh Gharibi, Andrea Gisler, Christiane Löwe, Elisabeth Pöschl, and Sandra Plaza for their invaluable support; Andrea Häuptli, Giordano Neuenschwander, and Ester Treccani for excellent research assistance; and Stefanie Bailer, Sarah Fulton, Malu Gatto, Nathalie Giger, Sarah Lawrence, Dina Pomeranz, Eva Ranehill, Maria Sobolewska, three anonymous reviewers and the Associate Editor, Dan Rubenson, for helpful comments. This paper was first presented at the 2016 European Political Science Association Conference in Brussels. The experiment was approved by the Ethics Committee of the Faculty of Arts and Social Sciences of the University of Zurich. There are no conflicts of interest to report.
To send this article to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save this article to your Dropbox account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Dropbox account. Find out more about saving content to Dropbox.
To save this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about saving content to Google Drive.