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An Analysis of CSR Activities in the Lodging Industry

Published online by Cambridge University Press:  23 February 2012

Stuart E. Levy  and
Sun-Young Park
Stuart E. Levy*
Affiliation:
School of Business, George Washington University, United States of America. slevy@gwu.edu
Sun-Young Park
Affiliation:
School of Management, University of San Francisco, United States of America.
*
*Address for correspondence: Stuart E. Levy, Assistant Professor, Department of Tourism and Hospitality Management, School of Business, George Washington University, Suite 301, 2201 G Street NW, Washington DC 20052.
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Abstract

This study identified and analysed current corporate social responsibility (CSR) practices and benefits gained from implementing these activities in the United States (US) lodging industry. A survey of the US-based hotel executives showed that the most important and highest performing initiatives tended to be popular environmental practices focused on energy, waste and water management. Hotel executives reported that cost savings and branding-related outcomes were the greatest benefits from CSR implementation. It is argued that increased consumer and managerial learning of CSR activities from a holistic perspective is critical to moving the CSR program forward in the lodging industry.

Keywords

corporate social responsibility (CSR)sustainabilityCSR activitiesimportance-performance analysishotels
Type
Articles
Information
Journal of Hospitality and Tourism Management , Volume 18 , Issue 1 , 01 June 2011 , pp. 147 - 154
Copyright
Copyright © Cambridge University Press 2011

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