Hostname: page-component-78c5997874-ndw9j Total loading time: 0 Render date: 2024-11-10T16:36:32.772Z Has data issue: false hasContentIssue false
  • English
  • Français

Bragging Rights and Destination Marketing: A Tourism Bragging Rights Model

Published online by Cambridge University Press:  10 August 2012

Greg Kerr ,
Clifford Lewis  and
Lois Burgess
Greg Kerr
Affiliation:
Faculty of CommerceUniversity of WollongongAustralia
Clifford Lewis*
Affiliation:
Faculty of CommerceUniversity of WollongongAustralia
Lois Burgess
Affiliation:
Faculty of CommerceUniversity of WollongongAustralia
*
Address for correspondence Clifford Lewis, Institute of Innovation in Business and Social Research. Email: cll105@uowmail.edu.au
Get access

Abstract

In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limited attention in tourism research. This paper defines bragging rights, discusses its relevance to tourism and proposes a conceptual model suggesting how bragging rights can be managed by destination marketers to enhance destination image and consequently increase visitation.

Keywords

bragging rightsdestination choiceleisure tourismconspicuous consumptionstatus consumptioncool consumption
Type
Articles
Information
Journal of Hospitality and Tourism Management , Volume 19 , July 2012 , e15
Copyright
Copyright © The Authors 2012

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Beeton, S. (2005). Film induced tourism. Clevedon, England: Channel View Publications.Google Scholar
Belk, R., Tian, K., & Paavola, H. (2010). Consuming cool: Behind the unemotional mask. In Belk, R. (Ed.), Research in consumer behaviour (Vol. 12, pp. 183–208): Emerald Group Publishing Limited.Google Scholar
Brewarrina Shire Council (2011). Goodooga Village Retrieved 13th April, 2012, from http://www.brewarrina.nsw.gov.au/index.php?option=com_jentlacontent&view=enhanced&id=1130828&Itemid=3701Google Scholar
Brooker, E., & Burgess, J. (2008). Marketing destination Niagara effectively through the tourism life cycle. International Journal of Contemporary Hospitality Management, 20 (3), 278–292.CrossRefGoogle Scholar
Calder, B., & Burnkrant, R. (1977). Interpersonal influence on consumer behaviour: An attribution theory approach. Journal of Consumer Research, 4 (1), 29–38.CrossRefGoogle Scholar
Conlin, J. (2007). Earn bragging rights with online travel map. The New York Times Retrieved 7th September, 2011, from http://travel.nytimes.com/2007/07/29/travel/29transface.htmlGoogle Scholar
DeLaet, D. (2006). The contested meaning of human rights. In DeLaet, D. (Ed.), The global struggle for human rights: Universal principles in world politics (pp. 1–24). Belmont, USA: South-Western Cengage Learning.Google Scholar
Delener, N. (2010). Current trends in the global tourism industry: Evidence from the United States. Revista de Administração Pública, 44 (5), 1125–1137.CrossRefGoogle Scholar
Dul, J., & Hak, T. (2008). Case study methodology in business research. Oxford: Elsevier.Google Scholar
Eastman, J., Goldsmith, R., & Flynn, L. (1999). Status consumption in consumer behaviour: Scale development and validation. Journal of Marketing Theory and Practice, 7 (3), 41–52.CrossRefGoogle Scholar
Eisenberg, P. (2011, 28th June, 2011). Turtle Back Zoo gives New Jersey bragging rights beyond the shore Retrieved 7th September, 2011, from http://www.shermanstravel.com/blogs/family_vacation/4871/turtle-back-zoo-new-jersey/Google Scholar
Ferguson, S. (2011). A global culture of cool? Generation Y and their perception of coolness. Young consumers: Insight and ideas for responsible marketers, 12 (3), 265–275.CrossRefGoogle Scholar
Fisher, R., & Dubé, L. (2005). Gender differences in responses to emotional advertising: A social desirability perspective. Journal of Consumer Research, 31 (4), 850–858.CrossRefGoogle Scholar
Fong, P. (2011). Vancouver loses its bragging rights as most livable city Retrieved 7th September, 2011, from http://www.thestar.com/news/article/1046774Google Scholar
Garely, E. (2011). Philadelphia: bragging rights Retrieved 7th September, 2011, from http://www.worldtourismdirectory.com/news/5734Google Scholar
Gartner, W. (1994). Image formation process. Journal of Travel and Tourism Marketing, 2 (2–3), 191–216.Google Scholar
Gloor, P. A., & Cooper, S. M. (2007). Coolhunting. New York: AMACOM American Management Association.Google Scholar
Hebdige, D., & Potter, A. (2008). A critical reframing of subcultural cool and consumption. European Advances in Consumer Research, 8, 527–528.Google Scholar
Holt, D. (1998). Does cultural capital structure American consumption?. Journal of Consumer Research, 25 (1), 1–25.CrossRefGoogle Scholar
Hummon, D. (1988). Tourist worlds: Tourist advertising, ritual and American culture. The Sociological Quarterly, 29 (2), 179–202.Google Scholar
Indiana Tourism (2011, 8th July, 2011). Indianapolis bragging rights, etrieved 7th September, 2011, from http://www.indianolamstourism.org/26/indianapolis-bragging-rightsGoogle Scholar
Katsulis, Y. (2010). ‘Living like a king’: Conspicuous consumption, virtual communities, and the social construction of paid sexual encounters by U.S. sex tourists. Men and Masculinities, 13 (2), 210–230.Google Scholar
Kerr, G., & Balakrishnan, M. S. (2012). Challenges in managing place brands: The case of Sydney. Place Branding and Public Diplomacy, 8 (1), 6–16.CrossRefGoogle Scholar
King, L., & Prideaux, B. (2010). Special interest tourists collecting places and destinations: A case study of Australian World Heritage sites. Journal of Vacation Marketing, 16 (3), 235–247.Google Scholar
Klenosky, D. (2002). The “pull” of tourism destinations: A means-end investigation. Journal of Travel Research, 40 (4), 396–403.Google Scholar
Langer, J. (1997). What consumers wish brand managers knew. Journal of Advertising Research, 37 (6), 60–65.Google Scholar
Launius, R., & Jenkins, D. (2006). Is it finally time for space tourism?. Astropolitics, 4 (3), 253–280.CrossRefGoogle Scholar
Lewis, C., Kerr, G., & Pomering, A. (2010). Self-identity and social norms in destination choice by young Australian travellers. Tourist Studies: an international journal, 10 (3), 265–283.Google Scholar
Martineau, P. (1957). Motivation in advertising: Motives that make people buy. New York: McGraw-Hill.Google Scholar
Miles, M., & Huberman, A. (1994). Qualitative data analysis (2nd ed.). Thousand Oaks, CA: Sage.Google Scholar
Muller, D., & Butera, F. (2004). On being concerned about bragging. Current Psychology of Cognition, 22 (2), 159–179.Google Scholar
Novascotia.com. (2011). Bragging rights! Retrieved 7th September, 2011, from http://www.novascotia.com/travelmedia/en/home/braggingrights.aspxGoogle Scholar
O'Cass, A., & Frost, H. (2002). Status brands: Examining the effects of non-product-related brand associations on status and conspicuous consumption. Journal of Product and Brand Management, 11 (2), 67–88.CrossRefGoogle Scholar
O'Cass, A., & McEwen, H. (2004). Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, 4 (1), 25–39.Google Scholar
Oakes-Ash, R. (2011, 25th August, 2011). Piste off - world's top boasting rights ski runs Retrieved 7th September, 2011, from http://www.smh.com.au/travel/blogs/snow-it-all/piste-off–worlds-top-boasting-rights-ski-runs-20110825-1japv.htmlGoogle Scholar
Parrinello, G. (1996). Motivation and anticipation in post-industrial tourism. In Apostolopoulos, Y., Leivadi, S. & Yiannakis, A. (Eds.), The sociology of tourism: Theoretical and empirical investinations (pp. 75–89). London: Routledge.Google Scholar
Phillips, W., & Back, K. (2011). Conspicuous consumption applied to tourism destination. Journal of Travel and Tourism Marketing, 28 (6), 583–597.CrossRefGoogle Scholar
Rossiter, J. (2011). Measurement for the social sciences. New York: Springer.CrossRefGoogle Scholar
Schor, J. B., & Ford, M. (2007). From tastes great to cool: Children's food marketing and the rise of the symbolic. The Journal of Law, Medicine & Ethics, 35 (1), 10–21.CrossRefGoogle ScholarPubMed
Timothy, D. (1998). Collecting places: Geodetic lines in tourist space. Journal of Travel and Tourism Marketing, 7 (4), 123–129.CrossRefGoogle Scholar
Todd, S. (2001). Self-concept: A tourism application. Journal of Consumer Behaviour, 1 (2), 184–197.CrossRefGoogle Scholar
Traveltowork.net. (2011, 1st August, 2011). Sand art: Russianturn for bragging rights! Retrieved 7th September, 2011, from http://www.traveltowork.net/2011/08/sand-art-russianturn-for-bragging-rights/Google Scholar
Turner, B. (1981). Some practical aspects of qualitative data analysis: One way of organising the cognitive process associated with the generation of ground theory. Quality & Quantity, 15 (3), 225–247.CrossRefGoogle Scholar
Urry, J. (1990). The consumption of tourism. Sociology, 24 (1), 23–35.CrossRefGoogle Scholar
Veblen, T. ([1899] 1931). The theory of the leisure class: An economic study of institutions. New York: The Viking Press, Inc.Google Scholar
Wan, W. (2010, 13th November, 2010). Desperate for tourism, Chinese cities fight for hometown bragging rights Retrieved 7th September, 2011, from http://www.washingtonpost.com/wp-dyn/content/article/2010/11/12/AR2010111206577.htmlGoogle Scholar