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The Determinants of Factors in FIT Guests' Perception of Hotel Location

Published online by Cambridge University Press:  23 February 2012

Kwang-Woo Lee ,
Hong-bumm Kim ,
Hak-Seon Kim  and
Dong-Soo Lee
Kwang-Woo Lee*
Affiliation:
Texas Tech University, United States of America. kwangwoo.lee@ttu.edu
Hong-bumm Kim
Affiliation:
Sejong University, Republic of Korea.
Hak-Seon Kim
Affiliation:
Florida State University, United States of America.
Dong-Soo Lee
Affiliation:
Texas Tech University, United States of America.
*
*Address for correspondence: Kwang-Woo Lee, The Department of Nutrition, Hospitality and Retailing, Texas Tech University, Box 41240, Lubbock, Texas 79409-1240, United States.
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Abstract

The purpose of this study was to (1) evaluate factors in FIT guest's perception of five-star hotel location, and (2) assess the differences among customer-satisfaction levels and how those differences impacted guests' satisfaction with their choice of hotel. FIT guests (Frequent Individual travellers/foreign independent traveller) staying at 17 five-star hotels were selected based on information of foreign immigration statistics recorded by the Korea National Tourism Organization. Factor analysis of the six dimensions was labelled as Tourism Attraction, Convenience, Safety, Surrounding Environment, Traffic, and Accessibility. Results showed that FIT guests value and expect in a hotel's location: (1) safety, (2) ease of access to transportation portals (air, train, bus, and public transportation), and (3) close connection to area attractions (historic, business, and pleasure).

Keywords

hotel locationFIT guestshotel choice
Type
Articles
Information
Journal of Hospitality and Tourism Management , Volume 17 , Issue 1 , 01 December 2010 , pp. 167 - 174
Copyright
Copyright © Cambridge University Press 2010

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