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Journal of Interamerican Studies and World Affairs, Volume 22 - May 1980

Contents

Page 2 of 2

Books Received

Comment

Research Article

  • Decision-Making in a Public Marketing Enterprise: CONASUPO in Mexico

  • Marye Tharp Hilger
  • Published online by Cambridge University Press:
    02 January 2018, pp. 471-494

  • CONASUPO (Compañia Nacional de Subsistencias Populares) is a vertically integrated distribution system for staple goods in Mexico. It is an autonomous, public enterprise, and it has broad policy formulation and implementation responsibilities as an agency for development. CONASUPO competes with private sector producers, wholesalers, and retailers, in addition to its special roles in economic and market development.

    It is the object of this article to describe how marketing decisions are made in CONASUPO. The environment within which market decisions are made in CONASUPO sets the parameters for its decision processes and influences the types of marketing strategies that it pursues.

Books Received

Front matter

  • JWA volume 22 issue 1 Cover and Front matter

  • Published online by Cambridge University Press:
    02 January 2018, pp. f1-f4
    • Article
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  • JWA volume 22 issue 2 Cover and Front matter

  • Published online by Cambridge University Press:
    02 January 2018, pp. f1-f4
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Review Essay

Front matter

  • JWA Volume 22 issue 3 Cover and Front matter

  • Published online by Cambridge University Press:
    02 January 2018, pp. f1-f4
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Books Received

Back matter

  • JWA volume 22 issue 1 Cover and Back matter

  • Published online by Cambridge University Press:
    02 January 2018, pp. b1-b5
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  • JWA Volume 22 issue 3 Cover and Back matter

  • Published online by Cambridge University Press:
    02 January 2018, pp. b1-b4
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  • JWA volume 22 issue 2 Cover and Back matter

  • Published online by Cambridge University Press:
    02 January 2018, pp. b1-b4
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Other

Front matter

  • JWA volume 22 issue 4 Cover and Front matter

  • Published online by Cambridge University Press:
    02 January 2018, pp. f1-f4
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Back matter

  • JWA volume 22 issue 4 Cover and Back matter

  • Published online by Cambridge University Press:
    02 January 2018, pp. b1-b7
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Page 2 of 2