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Differentiated reputation effects on trust in ability and dedication: A coproducer selection context

Published online by Cambridge University Press:  08 July 2019

Chin-Wen Chang  and
Cheng-Min Chuang
Chin-Wen Chang*
Affiliation:
Fu Jen Catholic University, New Taipei, Taiwan
Cheng-Min Chuang
Affiliation:
National Taiwan University, Taipei, Taiwan
*
*Corresponding author. Email: 143718@mail.fju.edu.tw
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Abstract

Research has demonstrated that trusting belief in one's ability is critical to coproducer selection; however, the importance of trusting belief in dedication has been ignored. This study aims to explore how reputation (i.e., word-of-mouth, certification, and recommendation) affects trusting belief in a potential coproducer's ability and dedication and examines its mediating effects in coproducing with a potential partner.

Empirical results show significant mediating effects of trusting belief in a potential coproducer's ability from certification, word-of-mouth, and recommendation, which in turn motivate coproduction, whereas certification leads to the motivation for coproduction through trusting belief in a potential coproducer's dedication. The findings refer to a unitary acceptance of ability but a divergent recognition of dedication. The focal party may regard certification as factual without personal distortion, while the recommendation is an evaluation worth considering. In considering dedication, the focal party may be unable to assess the extent of distortion from second-hand information (e.g., word-of-mouth).

Keywords

trusting belief in abilitytrusting belief in dedicationcoproductionsignaling theorysocial network perspective
Type
Research Article
Information
Journal of Management & Organization , Volume 28 , Issue 4 , July 2022 , pp. 774 - 791
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2019

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Footnotes

The original version of this article was published with an incorrect author affiliation. A notice detailing this has been published and the error rectified in the online and print PDF and HTML copies.

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