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Audience response systems as a data collection method in organizational research

Published online by Cambridge University Press:  02 February 2015

Matthew W McCarter  and
Arran Caza
Matthew W McCarter
Affiliation:
College of Business, University of Illinois at Urbana-Champaign, Champaign IL, USA
Arran Caza
Affiliation:
College of Business, University of Illinois at Urbana-Champaign, Champaign IL, USA
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Abstract

Audience responses systems are electronic devices allowing audience interaction and they are increasingly being used in educational and business settings to enhance various pedagogical and practical processes. This paper discusses how ARS technology may be used as a method of collecting data for research purposes. Specifically, this paper demonstrates ARS technology's potential utility by duplicating findings from two organisational studies, it discusses how ARS technology may be used to address three prevalent data collection problems, and it suggests how ARS technology may provide scholars with increased access to certain organisational settings, as well as greater integration between research and service activities.

Keywords

audience response systempersonal response systemaudience response technologydata collection techniquesdata collection technologyorganizational research methods
Type
Research Article
Information
Journal of Management & Organization , Volume 15 , Issue 1 , March 2009 , pp. 122 - 131
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2009

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