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The Demand for Packaged Mums

Published online by Cambridge University Press:  10 May 2017

Farrell E. Jensen  and
Patrick J. Kirschling
Farrell E. Jensen
Affiliation:
Department of Agricultural Economics & Marketing, Rutgers University
Patrick J. Kirschling
Affiliation:
Department of Agricultural Economics & Marketing, Rutgers University
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Extract

The principal sales outlet for floral products has traditionally been the retail florist shop. Florist shops have performed many market functions including arranging, delivery, information, and credit. The sale of flowers through mass outlets started on a limited scale prior to World War II. Recently, however, supermarkets have demonstrated a greater interest in the floricultural business. Consequently, many chains have included florist shops in their stores or in adjacent areas. Others have become involved, on a smaller scale, by stocking a limited number of plants in the produce departments of the individual stores on a regular or seasonal basis.

Type
Research Article
Information
Journal of the Northeastern Agricultural Economics Council , Volume 3 , Issue 2 , October 1974 , pp. 56 - 68
Copyright
Copyright © Northeastern Agricultural and Resource Economics Association 

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Footnotes

1/

We are indebted to Malcolm R. Harrison, Extension Specialist in Floriculture, Department of Horticulture and Forestry, for his contribution to the study. Mr. Harrison developed the packaging concept tested in this study. We also acknowledge the contribution of Dr. Bruno C. Moser and Dr. John Scalis of the same department.

References

Baker, Maurice and Goodrich, Dana, Flower Retailing by Mass Outlets, New Jersey Agricultural Experiment Station Bulletin 817, March 1968.Google Scholar
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Harrison, Malcolm R., Durkin, Dominic, and Hanlon, Frank B., The Effect of Pressurized Sealed Packaging on the Keeping Quality and Shelf Life of Three Chrysanthemum Cultivars, Department of Horticulture and Forestry, Rutgers, Mimeo, 1972.Google Scholar
Kelly, R.A., Floricultural Sales in Mass Outlets, University of Illinois, Agricultural Experiment Station.Google Scholar
Kirschling, Patrick J. and Jensen, Farrell E., Preliminary Market Test for Packaged Potted Chrysanthemums, EIR 32, Department of Agricultural Economics and Marketing, New Jersey Agricultural Experiment Station, March, 1973.Google Scholar
Zawadski, M.J., Laramie, W.F. and Owens, A.L., Selling Flowers in Supermarkets, University of Rhode Island, Agricultural Experiment Station, Bulletin 355, June, 1960.Google Scholar