Published online by Cambridge University Press: 24 October 2011
Using ethnographic and archival data, this article explores aspects of global superstar James Brown's participation in the black gospel music community of Augusta, Georgia, from the 1980s until his death in 2006. Using rare footage of Brown performing sacred music on a local gospel music television program, the article builds on scholars’ longtime recognition of Brown's engagement with black sacred song by engaging the singer's negotiation of sacred and secular musical and cultural boundaries from the perspective of his gospel performances. The article also examines Brown's personal relationships with local gospel musicians, ultimately arguing that his involvement with Augusta's gospel tradition near the end of his life provided Brown with an alternative social space for articulating a musical and personal identity somewhat separate from his mainstream media image.