Hostname: page-component-78c5997874-4rdpn Total loading time: 0 Render date: 2024-11-10T17:15:33.118Z Has data issue: false hasContentIssue false

Do Female and Male Judges Assign the Same Ratings to the Same Wines? Large Sample Results

Published online by Cambridge University Press:  05 November 2018

Jeff Bodington
Affiliation:
Bodington & Company, 50 California St., San Francisco, CA, 94111; e-mail: jcb@bodingtonandcompany.com.
Manuel Malfeito-Ferreira
Affiliation:
Linking Landscape, Environment, Agriculture and Food Research Centre (LEAF), Instituto Superior de Agronomia, University of Lisbon, Tapada da Ajuda, 1349-017 Lisboa, Portugal; e-mail: mmalfeito@isa.ulisboa.pt.

Abstract

Much research shows that women and men have different taste acuities and preferences. If female and male judges tend to assign different ratings to the same wines, then the gender balances of the judge panels will bias awards. Existing research supports the null hypothesis, however, that finding is based on small sample sizes. This article presents the results for a large sample; 260 wines and 1,736 wine-score observations. Subject to the strong qualification that non-gender-related variation is material, the results affirm that female and male judges do assign about the same ratings to the same wines. The expected value of the difference in their mean ratings is zero. (JEL Classifications: A10, C00, C10, C12, D12)

Type
Articles
Copyright
Copyright © American Association of Wine Economists 2018 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Footnotes

The authors thank anonymous reviewers for their insightful and constructive comments. The authors also thank Mr. Frederico Falcão, President of the Instituto da Vinha e do Vinho, for his support of this research. All remaining errors are the responsibility of the authors.

References

Bodington, J. (2017). Wine, women, men and type II error. Journal of Wine Economics, 12(2), 161172.Google Scholar
Bodington, J., and Malfeito-Ferreira, M. (2017). The 2016 wines of Portugal challenge: General implications of more than 8400 wine-score observations. Journal of Wine Research, 2(4), 313325.Google Scholar
Corbin, C. (2006). Sex differences in taste preferences in humans. Unpublished literature review, Department of Psychology, Wofford College, Spartanburg, SC.Google Scholar
Jackson, R. S. (2009). Wine Tasting: A Professional Handbook, Second Edition. Amsterdam, Netherlands: Elsevier, Academic Press.Google Scholar
Mora, M., Urdaneta, E., and Chaya, C. (2018). Emotional response to wine: Sensory properties, age and gender as drivers of consumers’ preferences. Food Quality and Preference, 66 (June), 1928.Google Scholar
Pickering, G. J., and Hayes, J. E. (2017). Influence of biological, experiential and psychological factors in wine preference segmentation. Australian Journal of Grape and Wine Research, 23(2), 154161.Google Scholar
Ristic, R., Danner, L., Johnson, T., Meiselman, H., Hoek, A., Jiranek, V., and Bastian, S. (2019). Wine-related aromas for different seasons and occasions: Hedonic and emotional responses of wine consumers from Australia, UK and USA. Food Quality and Preference, 71, 250260.Google Scholar
Sena-Esteves, M., Mota, M., and Malfeito-Ferreira, M. (2018). Patterns of sweetness preference in red wine according to consumer characterization. Food Research International, 106 (4), 3844.Google Scholar