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Jerome Tuccille: Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market. Phoenix Books, Beverly Hills, 2009, 269 pp., ISBN 978–1–59.777–590–8, $22.95.

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Jerome Tuccille: Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market. Phoenix Books, Beverly Hills, 2009, 269 pp., ISBN 978–1–59.777–590–8, $22.95.

Published online by Cambridge University Press:  08 June 2012

Baylen J. Linnekin
Baylen J. Linnekin
Affiliation:
University of Arkansas School of Law
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Type
Book Reviews
Information
Journal of Wine Economics , Volume 4 , Issue 2 , Winter 2009 , pp. 253 - 257
Copyright
Copyright © American Association of Wine Economists 2009

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References

1 For those whose interest in beverage economics runs beyond wine to distilled spirits, Tuccille's work should whet the palate for an upcoming book by Daniel S. Pierce on the origins of NASCAR, the auto-racing sanctioning body. The success of NASCAR, which came into being thanks to the automotive feats of bootleg liquor supplymen in the South during Prohibition, shares many common themes with the early accomplishments of the Ernest and Julio Gallo Winery. See Pierce, Daniel S.: Real NASCAR: White Lightning, Red Clay, and Big Bill France, The University of North Carolina Press, Chapel Hill, 2010, 352 pp., ISBN 978–0807833841.Google Scholar

2 Hawkes, Ellen: Blood & Wine: The Unauthorized Story of the Gallo Wine Empire, Simon & Schuster, New York, 1993, 464 pp., ISBN 0–671–64986–8.Google Scholar