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Motivation for Drinking Wine

Published online by Cambridge University Press:  05 January 2021

Geir W. Gustavsen  and
Kyrre Rickertsen
Geir W. Gustavsen
Affiliation:
Norwegian Institute of Bioeconomy Research, Raveien 9, 1430 Ås, Norway; e-mail: geir.gustavsen@nibio.no.
Kyrre Rickertsen*
Affiliation:
Norwegian University of Life Sciences, School of Economics and Business, Christian Magnus Falsens vei 18, 1430 Ås, Norway
*
e-mail: kyrre.rickertsen@nmbu.no (corresponding author).
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Abstract

We used a survey to investigate some motives for drinking red, sparkling, and white wine among 3,433 Norwegian respondents. Respondents with interest in wine drank all types of wine more frequently than those with little interest. Interest in cultural activities, which often are associated with wine consumption, also increased the frequency of consumption of all types of wine. Respondents who scored high on conspicuous attitudes drank sparkling and white wine more frequently than respondents with low scores. However, conspicuous attitudes did not affect the frequency of red wine consumption. (JEL Classifications: D12, Q13).

Keywords

consumer preferencemotivationred winesparkling winewhite wine
Type
Articles
Information
Journal of Wine Economics , Volume 15 , Issue 4 , November 2020 , pp. 378 - 385
Copyright
Copyright © American Association of Wine Economists, 2020

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Footnotes

We thank an anonymous referee and the editor for useful comments.

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