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Volume 16 - November 2021

Contents

Page 2 of 3

Book Reviews

Articles

  • Do Whisky Investors Read the Bible? The Effect of Expert Ratings on the Vintage Single Malt Secondary Market

  • David Moroz, Bruno Pecchioli
  • Published online by Cambridge University Press:
    22 March 2021, pp. 86-101

  • This article aims to estimate the effect of expert assessments on the prices for single malt Scotch whiskies on the investment market. Our results obtained using an original dataset combining data from Jim Murray's Whisky Bible and a web trading platform specializing in whisky investment show that the quality rating is not a powerful predictor of investor ask prices, especially when controlling for distillery and bottler reputation. This finding suggests that although the Murray score may embed information of use to unsophisticated investors, its effect on price can be outperformed by a detailed knowledge of the whisky industry. (JEL Classifications: L11, L15, Q13)

  • Consumer Stigma and the Reputation Trap Hypothesis: An In-Store Experiment with Colorado Wines

  • Marco Costanigro, Becca B.R. Jablonski
  • Published online by Cambridge University Press:
    12 April 2021, pp. 210-230
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  • We conducted an in-store experiment to test the hypothesis that Colorado wines may suffer from reputational stigma. The context relates to marketing challenges faced by novel wine regions entering the competitive retail environment, even in a local context, and the possibility of being stuck in a “bad reputation trap.” Adopting a 2×2 design where we varied region of production (Colorado vs. California) and grape variety (familiar vs. unfamiliar), we administered a between-subject information treatment that revealed the origin of production to only half of the participants. We measured taste perceptions using Likert scales, and we elicited valuation via a multiple price listing. Our results are consistent with the presence of stigma against wines produced in Colorado. In the discussion, we draw from the literature on stigmatized markets to suggest plausible strategies to remove or avoid stigma. (JEL Classifications: L1, L15, Q1, Q13)

Front Cover (OFC, IFC) and matter

  • JWE volume 16 issue 4 Cover and Front matter

  • Published online by Cambridge University Press:
    18 February 2022, pp. f1-f2
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Book Reviews

Back Cover (IBC, OBC) and matter

  • JWE volume 16 issue 4 Cover and Back matter

  • Published online by Cambridge University Press:
    18 February 2022, pp. b1-b2
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Book Reviews

Front Cover (OFC, IFC) and matter

  • JWE volume 16 issue 3 Cover and Front matter

  • Published online by Cambridge University Press:
    14 December 2021, pp. f1-f2
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Book Reviews

Front Cover (OFC, IFC) and matter

  • JWE volume 16 issue 2 Cover and Front matter

  • Published online by Cambridge University Press:
    04 October 2021, pp. f1-f2
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Book Reviews

Back Cover (IBC, OBC) and matter

  • JWE volume 16 issue 3 Cover and Back matter

  • Published online by Cambridge University Press:
    14 December 2021, pp. b1-b5
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Book Reviews

Back Cover (IBC, OBC) and matter

  • JWE volume 16 issue 2 Cover and Back matter

  • Published online by Cambridge University Press:
    04 October 2021, pp. b1-b2
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Front Cover (OFC, IFC) and matter

  • JWE volume 16 issue 1 Cover and Front matter

  • Published online by Cambridge University Press:
    22 March 2021, pp. f1-f2
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Page 2 of 3