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Published online by Cambridge University Press: 02 March 2005
We examine asset prices and returns in the context of a pureexchange economy. Our purpose is to identify the key channels by which changes in preferences affect the equity premium and the risk-free rate and to develop intuition that is useful for understanding asset pricing in more complicatedeconomies. Our analysis suggests that capital gains play a crucial role ingenerating empirically plausible mean equity premia.