Hostname: page-component-78c5997874-4rdpn Total loading time: 0 Render date: 2024-11-14T17:27:41.275Z Has data issue: false hasContentIssue false

An Analysis of the Potential for Increased Direct Marketing of Small Fruits and Vegetables in Three West Virginia Counties

Published online by Cambridge University Press:  10 May 2017

Lewis W. Jett*
Affiliation:
Division of Resource Management, College of Agriculture and Forestry, Morgantown, WV
Get access

Extract

Agricultural activities in three West Virginia counties were analyzed to determine their potential for increased direct marketing activities. For each county, the main type of agricultural enterprise was examined and compared with the direct marketing of small fruits and vegetables. The benefits of direct marketing combined with the present form of agriculture in these three West Virginia counties will be presented and discussed.

Type
Articles
Copyright
Copyright © 1985 Northeastern Agricultural and Resource Economics Association 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Footnotes

This paper was the first place winner of the 1985 NAREA Undergraduate Essay Contest.

References

Butchelor, Charles I., “What Is The Potential?Cooperative Farmer Richmond, VA: Southern States, Inc., January, 1985).Google Scholar
Blackburn, Kitty Lou, and Jack, Robert L. Consumer Opinions, Attitudes, and Use of Direct Markets in West Virginia.” Bulletin 686. Morgantown, WV: West Virginia University Agricultural and Forestry Experiment Station, March, 1984.Google Scholar
Eagan, Gerald V., “Livestock Enterprise Budgets for West Virginia,Morgantown, WV: West Virginia University Cooperative Extension Service, March 1985.Google Scholar
Fabian, Morris S. “Pick-Your-Own Marketing—An Alternative for Producers and Consumers,” New Brunswick, N.J.: Rutgers University, 1978.Google Scholar
Hardin, N. Carl, “Direct Marketing Opportunities,Proceedings of the Direct Marketing Conference for the Eastern Panhandle of West Virginia. Morgantown, WV: West Virginia University Cooperative Extension Service, 1984.Google Scholar
Jack, Robert L., and Blackburn, Kitty Lou. Effect of Place of Residence on Consumer Attitudes Concerning Fresh Produce Marketed Through Direct Markets in West Virginia, Bulletin 685. Morgantown, WV: West Virginia University Agricultural and Forestry Experiment Station, March 1984.Google Scholar
Tammen, John, “U-Pick StrawberriesEnterprise Farming, Troy, Michigan: Ford Motor Co., 1983.Google Scholar
U.S. Bureau of the Census. 1982 Census of Agriculture, Part 48, West Virginia, AC82-A-48. Washington, DC: U.S. Government Printing Office, February, 1984.Google Scholar
U.S. Bureau of the Census. 1980 Census of Population, Number of Inhabitants, Part 50, West Virginia, PC 80-1-A50. Washington, DC: U.S. Government Printing Office, January, 1982.Google Scholar
Weimer, John, and Listrom, H. R.USDA Research on Farmer-to-Consumer Direct Marketing,Washington, DC: ESCS/NEAD U.S. Department of Agriculture, 1978.Google Scholar
Winter Feeding Beef Cows,” Doane's Agricultural Report, 1985, p. 259.Google Scholar
Wright, Edward L., and others. Soil Survey of Marion, Monongalia, and Harrison Counties, Morgantown, WV: SCS, U.S. Department of Agriculture and West Virginia University Agricultural and Forestry Experiment Station, 1974.Google Scholar
Wysong, John W., Leigh, G. Mary, and Ganguly, Pradeep, “The Economic Viability of Commercial Fresh Vegetable Production in the Northeastern United States.” Journal of the Northeastern Agricultural Economics Council, Vol. 13, No. 1, pp. 6571.Google Scholar
Yoder, Delmar, “Pick-Your-Own Strawberries At Owl Creek Farm,Proceedings of the Direct Marketing Conference for the Eastern Panhandle of West Virginia, Morgantown, WV: West Virginia University Cooperative Extension Service, 1984.Google Scholar