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Targeting [Specific Slices of] Female Voters: A Key Strategy of Democrats and Republicans Alike in 2004 … and Most Assuredly So in 2008

Published online by Cambridge University Press:  21 September 2006

Susan A. MacManus
Susan A. MacManus
Affiliation:
University of South Florida
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Extract

Words and phrases commonly used to describe the women's vote in 2004 ranged from “much-coveted,” “vital,” “swing,” “heavily sought after,” and “diverse” to “the largest and most pivotal voting group” and “a challenge for each candidate to reach.” Political strategists, analysts, and scholars were cognizant that women had decided every presidential election since 1980.

Type
CRITICAL PERSPECTIVES ON GENDER AND POLITICS
Information
Politics & Gender , Volume 2 , Issue 3 , September 2006 , pp. 374 - 387
Copyright
© 2006 The Women and Politics Research Section of the American Political Science Association

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References

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Junk, Sarah. 2004. “Bush, Kerry Neglecting Female Vote, Experts Warn.” CNSNews.com, August 25. www.cnsnews.com/ViewPolitics.asp?Page=/Politics/archive/200408/POL20040825a.
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MacManus, Susan A. 1996. Young v. Old: Generational Combat in the 21st Century. Boulder, CO: Westview.
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