Published online by Cambridge University Press: 30 August 2022
Through perspectives from the sociology of emotions and multimodality as an analytical tool, this article analyses the cultural aspects of the Identitarian movement through the case of the Danish Generation Identitær (GI) and its online videos. The analysis shows that the group shares an understanding of societal problems and emotions of nostalgia and anger connected to this worldview and demonstrates that the group's use of fashwave music style fits its worldview and emotions. Furthermore, the article argues that the coded language associated with fashwave music is part of what defines the community of GI and that the music binds its members to a collective consciousness. Therefore, this article presents an analysis of the cultural style of fashwave, an important contribution to the study of the broader cultural and social ecology of newer far-right groups and milieus, such as the Identitarian movement.