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ASSESSING THE FUTURE: METHODS AND CRITERIA
Published online by Cambridge University Press: 11 June 2020
Abstract
As time-to-market is getting shorter, customer needs have to be identified as early as possible in product development. Correctly applied, corporate foresight can give a glimpse into the future to anticipate such needs and thus gain a competitive advantage. A support tool to choose the appropriate method of foresight is not available yet. Thus, a literature study on foresight methods in industry is performed and a novel decision support tool is proposed which avoids high entrepreneurial risks. Based on the findings, potentials for future work are identified for different types of methods.
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- This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
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- The Author(s), 2020. Published by Cambridge University Press
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