Published online by Cambridge University Press: 11 June 2020
When using product-service systems as a business model, new product development challenges and opportunities arise. Due to the possibility of customizing the product fleet depending on the user-scenarios, more product variants are possible and often necessary. Therefore, this paper presents an approach for the automated functionality and design optimization for user scenario specific use cases. The approach combines an optimization framework with a functional simulation model and a generative design approach CAD model. This results in a robust and simultaneously flexible design environment.