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CIRCULAR ECOSYSTEM STRUCTURE AND ORCHESTRATION: OUTLINING ACTIONS TO INNOVATE, INTEGRATE, AND INVEST

Published online by Cambridge University Press:  19 June 2023

Adriana Hofmann Trevisan ,
Camila Gonçalves Castro ,
Leonardo Augusto de Vasconcelos Gomes  and
Janaina Mascarenhas
Adriana Hofmann Trevisan*
Affiliation:
São Carlos School of Engineering, University of São Paulo, Department of Production Engineering, Av. Trabalhador São Carlense, 400, 13566-590, São Carlos, SP, Brazil;
Camila Gonçalves Castro
Affiliation:
São Carlos School of Engineering, University of São Paulo, Department of Production Engineering, Av. Trabalhador São Carlense, 400, 13566-590, São Carlos, SP, Brazil; Federal Institute of Education, Science, and Technology of Minas Gerais – Campus Congonhas, Av. Michael Pereira de Souza, 3007, 36415-000, Congonhas, MG, Brazil
Leonardo Augusto de Vasconcelos Gomes
Affiliation:
Business Administration Department, School of Economics, Business Administration and Accounting, University of São Paulo, Av. Prof. Luciano Gualberto, 908, 05508-010 São Paulo, SP, Brazil;
Janaina Mascarenhas
Affiliation:
São Carlos School of Engineering, University of São Paulo, Department of Production Engineering, Av. Trabalhador São Carlense, 400, 13566-590, São Carlos, SP, Brazil;
*
Hofmann Trevisan, Adriana, University of Sao Paulo, Brazil, adrianatrevisan@usp.br

Abstract

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Circular ecosystem is a growing research field that is gaining attention due to representing a more robust alignment structure than a single firm. However, prior research lacks empirical evidence on how circular ecosystems are structured and how orchestrators coordinate a set of actors towards a coherent circular value proposition. By studying nine organizations related to the carton packaging recycling ecosystem, we reveal the complexity of recovering and co-creating value in a systemic network with actors competing and collaborating simultaneously. Based on that, we propose a framework for orchestrating circular ecosystems. Our results indicate that orchestrators should integrate strategic actors, invest in infrastructure, and innovate in product design. We also discuss ecosystem resilience during and after the covid 19 pandemic, showing how the orchestrator was fundamental to the sustainability of the ecosystem. Overall, this paper contributes to increasing the understanding of inter-organizational relationships towards the circularity of resources.

Keywords

Circular economySustainabilityCase studyecosystems
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 897 - 906
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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