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Design strategies for consumers’ continued usage of reusable packaging systems (RPSS)

Published online by Cambridge University Press:  16 May 2024

Xueqing Miao ,
Lise Magnier  and
Ruth Mugge
Xueqing Miao*
Affiliation:
Delft University of Technology, The Netherlands
Lise Magnier
Affiliation:
Delft University of Technology, The Netherlands
Ruth Mugge
Affiliation:
Delft University of Technology, The Netherlands Amsterdam Business School, University of Amsterdam, The Netherlands
*
X.Miao@tudelft.nl

Abstract

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Reusable packaging systems are emerging as a promising solution to combat the growing issue of packaging waste. While consumers generally recognise the environmental advantages of reuse, their actual reuse behaviours may result in insufficient reuse and an unintentional undermining of sustainability efforts. We conducted two creative workshops, created a large number of potential design interventions and further developed them into 16 design strategies for consumers' continued usage of RPSs through thematic analysis. These findings can inspire future research and the development of RPSs.

Keywords

design strategypackagingconsumer behaviourproduct longevity
Type
Design for Sustainability
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 1379 - 1388
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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