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EFFECTS OF IMMERSIVE VIRTUAL REALITY IN ENHANCING CREATIVITY

Published online by Cambridge University Press:  19 June 2023

Vijayakumar Nanjappan ,
Akseli Uunila ,
Jukka Vaulanen ,
Julius Välimaa  and
Georgi V. Georgiev
Vijayakumar Nanjappan*
Affiliation:
Center for Ubiquitous Computing, University of Oulu, Finland
Akseli Uunila
Affiliation:
Center for Ubiquitous Computing, University of Oulu, Finland
Jukka Vaulanen
Affiliation:
Center for Ubiquitous Computing, University of Oulu, Finland
Julius Välimaa
Affiliation:
Center for Ubiquitous Computing, University of Oulu, Finland
Georgi V. Georgiev
Affiliation:
Center for Ubiquitous Computing, University of Oulu, Finland
*
Nanjappan, Vijayakumar, University of Oulu, Finland, vijayakumar.nanjappan@oulu.fi

Abstract

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In recent years, the use of virtual reality (VR) has been a promising opportunity to improve the immersive experience in virtual environments. In this study, we explore the effectiveness of immersive VR experiences on an individual's creativity. To do this, we first identified the characteristics of VR that are closely related to creative performance. Considering these factors, we designed and implemented the interaction method and the three outdoor and indoor virtual environments (Wilderness, City Park, and Office). We evaluated the effectiveness of the virtual environments with 12 participants. The user study results show that outdoor and indoor immersive virtual experiences improved their creativity skills. We concluded by analysing how factors such as simulator sickness and perceived workload influence creativity levels. Moreover, our study showed the potentiality of using immersive virtual environments to enhance individuals’ creative performance.

Keywords

Extended RealityCreativityVirtual realityUser centred designImmersive Virtual Environments
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 1585 - 1594
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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