Hostname: page-component-cd9895bd7-hc48f Total loading time: 0 Render date: 2024-12-26T04:48:29.357Z Has data issue: false hasContentIssue false

The influence of culture on creativity in ideation: a review

Published online by Cambridge University Press:  16 May 2024

Zhengya Gong*
Affiliation:
Center for Ubiquitous Computing, University of Oulu, Finland
Milene Gonçalves
Affiliation:
Department of Design, Organisation and Strategy, Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands
Vijayakumar Nanjappan
Affiliation:
Center for Ubiquitous Computing, University of Oulu, Finland School of Computer Science and Information Technology, University College Cork, Ireland
Georgi V. Georgiev
Affiliation:
Center for Ubiquitous Computing, University of Oulu, Finland

Abstract

Core share and HTML view are not available for this content. However, as you have access to this content, a full PDF is available via the ‘Save PDF’ action button.

The relationship between culture and creativity has sparked the interest of researchers for decades. Although researchers have attempted to establish a connection between culture and creativity, the precise relationship between the two remains ambiguous. The current paper examined extant literature on the subject matter and synthesized the relations between culture and creativity in ideation over the past twenty years. The present study expounds upon the utilized samples, measures implemented to assess creativity and culture, and the study results.

Type
Human Behaviour and Design Creativity
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

References

Bechtoldt, M. N., Choi, H.-S., & Nijstad, B. A. (2012). Individuals in mind, mates by heart: Individualistic self-construal and collective value orientation as predictors of group creativity. Journal of Experimental Social Psychology, 48(4), 838844. https://doi.org/10.1016/j.jesp.2012.02.014CrossRefGoogle Scholar
Bouncken, R. (2009). Creativity in Cross-Cultural Innovation Teams: Diversity and Its Implications for Leadership. In Meusburger, P., Funke, J., & Wunder, E. (Eds.), Milieus of Creativity: An Interdisciplinary Approach to Spatiality of Creativity (pp. 189200). Springer Netherlands. https://doi.org/10.1007/978-1-4020-9877-2_10CrossRefGoogle Scholar
Choi, H.-S., Seo, J.-G., Hyun, J., & Bechtoldt, M. (2019). Collectivistic Independence Promotes Group Creativity by Reducing Idea Fixation. Small Group Research, 50(3), 381407. https://doi.org/10.1177/1046496419827990CrossRefGoogle Scholar
Ge, X., Misaki, D., Furue, N., & Xu, C. (2021). Culturally Responsive Engineering Education: Creativity Through “Empowered to Change” in the U.S. and “Admonished to Preserve” in Japan. 2021 ASEE Virtual Annual Conference Content Access Proceedings, 36887. https://doi.org/10.18260/1-2--36887CrossRefGoogle Scholar
Goncalo, J. A., & Duguid, M. M. (2012). Follow the crowd in a new direction: When conformity pressure facilitates group creativity (and when it does not). Organizational Behavior and Human Decision Processes, 118(1), 1423. https://doi.org/10.1016/j.obhdp.2011.12.004CrossRefGoogle Scholar
Goncalo, J. A., & Staw, B. M. (2006). Individualism–collectivism and group creativity. Organizational Behavior and Human Decision Processes, 100(1), 96109. https://doi.org/10.1016/j.obhdp.2005.11.003CrossRefGoogle Scholar
Gonçalves, M., & Cash, P. (2021). The life cycle of creative ideas: Towards a dual-process theory of ideation. Design Studies, 72, 100988. https://doi.org/10.1016/j.destud.2020.100988CrossRefGoogle Scholar
Gong, Z., Gonçalves, M., Latif, U., & Georgiev, G. V. (2023). Priming Culture Differences in a Creative Design Course: The Influence of Digital Stimuli. Proceedings of the Design Society: International Conference on Engineering Design (E&PDE 2023).Google Scholar
Gong, Z., Gonçalves, M., Nanjappan, V., & Georgiev, G. V. (2023). VR storytelling to prime uncertainty avoidance. In International Conference on Interactive Digital Storytelling, 103116.CrossRefGoogle Scholar
Gong, Z., Nanjappan, V., & Georgiev, G. V. (2023). Experience of creativity and individual cultural values in ideation. Proceedings of the Design Society: Design Conference.Google Scholar
Gong, Z., Nanjappan, V., Lee, L.-H., Soomro, S. A., & Georgiev, G. V. (2023). The Relationship Between Culture and Design Creativity at the Individual Level: A Case Study Based on Design Tasks. International Journal of Design Creativity and Innovation. https://doi.org/10.1080/21650349.2022.2157889CrossRefGoogle Scholar
Gong, Z., Wang, M., Nanjappan, V., & Georgiev, G. V. (2022). Instrumenting Virtual Reality for Priming Cultural Differences in Design Creativity. Creativity and Cognition, 510514. https://doi.org/10.1145/3527927.3535205CrossRefGoogle Scholar
Haines, J. K. (2013). Cultivating creativity in diverse teams. Proceedings of the 9th ACM Conference on Creativity & Cognition, 3241. https://doi.org/10.1145/2466627.2466651CrossRefGoogle Scholar
Hofstede, G. (2001). Culture's consequences: Comparing values, behaviors, institutions and organizations across nations: Vol. Sage publications. sage.Google Scholar
Koronis, G., Meurzec, R. W., Silva, A., Leite, M., Henriques, E., & Yogiaman, C. (2019). Cross-Cultural Differences in Creative Ideation: A Comparison between Singaporean and Portuguese Students. Proceedings of the Design Society: International Conference on Engineering Design (E&PDE 2019), 1(1), 8998. https://doi.org/10.1017/dsi.2019.12CrossRefGoogle Scholar
Kroeber, A. L., & Parsons, T. (1958). The Concepts of Culture and Social System. The American Sociological Review, 23, 582583.Google Scholar
Kurtzberg, T. R. (2005). Feeling Creative, Being Creative: An Empirical Study of Diversity and Creativity in Teams. Creativity Research Journal, 17(1), 5165. https://doi.org/10.1207/s15326934crj1701_5CrossRefGoogle Scholar
Lechuga, J. (2012). Collectivism. In Loue, S. & Sajatovic, M. (Eds.), Encyclopedia of Immigrant Health (pp. 452453). Springer. https://doi.org/10.1007/978-1-4419-5659-0_155CrossRefGoogle Scholar
Lee, H., & Choi, H.-S. (2022). Independent self-concept promotes group creativity in a collectivistic cultural context only when the group norm supports collectivism. Group Dynamics: Theory, Research, and Practice, 26(1), 7184. https://doi.org/10.1037/gdn0000129CrossRefGoogle Scholar
Liou, S., & Lan, X. (2018). Situational Salience of Norms Moderates Cultural Differences in the Originality and Usefulness of Creative Ideas Generated or Selected by Teams. Journal of Cross-Cultural Psychology, 49(2), 290302. https://doi.org/10.1177/0022022116640897CrossRefGoogle Scholar
Nouri, R., Erez, M., Lee, C., Liang, J., Bannister, B. D., & Chiu, W. (2015). Social context: Key to understanding culture's effects on creativity. Journal of Organizational Behavior, 36(7), 899918.CrossRefGoogle Scholar
Peng, A., Menold, J., & Miller, S. (2021). Crossing cultural borders: A case study of conceptual design outcomes of U.S. and Moroccan student samples. Journal of Mechanical Design, 142. https://doi.org/10.1115/1.4052659CrossRefGoogle Scholar
Rhodes, M. (1961). An Analysis of Creativity. The Phi Delta Kappan, 42(7), 305310.Google Scholar
Saad, G., Cleveland, M., & Ho, L. (2015). Individualism–collectivism and the quantity versus quality dimensions of individual and group creative performance. Journal of Business Research, 68(3), 578586. https://doi.org/10.1016/j.jbusres.2014.09.004CrossRefGoogle Scholar
Wang, H.-C., Fussell, S. R., & Cosley, D. (2011). From diversity to creativity: Stimulating group brainstorming with cultural differences and conversationally-retrieved pictures. Proceedings of the ACM 2011 Conference on Computer Supported Cooperative Work, 265274. https://doi.org/10.1145/1958824.1958864CrossRefGoogle Scholar
Wodehouse, A., & Maclachlan, R. (2014). An Exploratory Model for Understanding Culture in Student Design Team Idea Generation. The Design Journal, 17(4), 488514. https://doi.org/10.2752/175630614X14056185479980CrossRefGoogle Scholar
Wodehouse, A., Maclachlan, R., Grierson, H. J., & Strong, D. (2011). Culture and concept design: A study of international teams. In DS 68-7: Proceedings of the 18th International Conference on Engineering Design (ICED 11), 7, 1221.Google Scholar
Xie, G., & Paik, Y. (2019). Cultural differences in creativity and innovation: Are Asian employees truly less creative than western employees? Asia Pacific Business Review, 25(1), 123147. https://doi.org/10.1080/13602381.2018.1535380CrossRefGoogle Scholar
Ye, T., & Robert, L. P. (2017). Does Collectivism Inhibit Individual Creativity?: The Effects of Collectivism and Perceived Diversity on Individual Creativity and Satisfaction in Virtual Ideation Teams. Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, 23442358. https://doi.org/10.1145/2998181.2998261CrossRefGoogle Scholar
Yi, X., Hu, W., Scheithauer, H., & Niu, W. (2013). Cultural and Bilingual Influences on Artistic Creativity Performances: Comparison of German and Chinese Students. Creativity Research Journal, 25(1), 97108. https://doi.org/10.1080/10400419.2013.752260CrossRefGoogle Scholar
Zheng, M., Niu, W., Wang, W., Cheng, L., Ma, T., & Park, J. H. (2022). Originality vs. Appropriateness: The Moderating Role of Culture on the Effect of Instructional Focus on Individual and Team Creativities. The Journal of Creative Behavior, jocb.575. https://doi.org/10.1002/jocb.575CrossRefGoogle Scholar