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THE RELATIONSHIP BETWEEN PRODUCT ARCHITECTURE AND INNOVATION: A STUDY THROUGH DESIGN OF MOTORCYCLES

Published online by Cambridge University Press:  19 June 2023

Sushil Chandra
Sushil Chandra*
Affiliation:
BML Munjal University
*
Chandra, Sushil, BML Munjal University, India, sushil.chandra@hotmail.com

Abstract

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How does the quantity and quality of innovation in an organization vary with the architecture of the product that the organization produces is a recurring theme in literature. This paper attempts to answer this question in quantitative terms and establishes an empirical relationship. While establishing this relationship, this paper also finds objective and quantitative expressions both for the product architecture and innovation in such a way that both the qualitative and quantitative aspects of innovation are accounted for. In this process three new formulations, which can be calculated using the data available in public domain, have been established for architectural modularity, architectural complexity and innovativeness of an idea respectively.These formulations have been verified by collecting innovation data in an automobile manufacturing company and analyzing it from the perspective of architecture and innovation. Finally, the relatioships between architectural parameters and innovativeness have been explored. Implications include the type of architecture more amenable to innovation, the impact of innovation on architectural complexity and a methodological contribution to operationalizing innovation.

Keywords

Product architectureComplexityInnovationmodularity
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 3443 - 3452
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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