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Giving Meaning to Products Via a Conceptual Design Approach

Part of: Design Methods and Tools

Published online by Cambridge University Press:  26 July 2019

Naz Yaldız  and
Mark Bailey
Naz Yaldız*
Affiliation:
Anlam Tasarım Atölyesi;
Mark Bailey
Affiliation:
Northumbria University
*
Contact: Yaldız, Naz, Anlam Tasarım Atölyesi, Design, Turkey, nazyaldz@gmail.com

Abstract

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Although the conceptual design is a fundamental process through which design decisions are made, its focus is on finding the right solution. Is finding the right solution enough for a good design? Defining the problem or applying a solution-focused process may not be enough to create the differences that must be present in today's variable conditions. This can be overcome through seeking meaning instead of seeking a solution. The purpose of this article is to develop an approach that focuses on seeking meaning for products by starting with a design-thinking approach to the conceptual design process in engineering design. Focusing on a search for meaning in engineering design will provide advantages, such as creating unique values and sustainable competition.

Keywords

Conceptual designInnovationCreativity
Type
Article
Information
Proceedings of the Design Society: International Conference on Engineering Design , Volume 1 , Issue 1 , July 2019 , pp. 1513 - 1522
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
© The Author(s) 2019

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