Published online by Cambridge University Press: 01 January 2025
A metric multidimensional scaling (MDS) procedure based on computer-subject interaction is developed, and an experiment designed to validate the procedure is presented. The interactive MDS system allows generalization of current MDS systems in two directions: (a) very large numbers of stimuli may be scaled; and (b) the scaling is performed with individual subjects, facilitating the investigation of individual as well as group processes. The experiment provided positive support for the interactive MDS system. Specifically, (a) individual data are amenable to meaningful interpretation, and they provide a tentative basis for quantitative investigation; and (b) grouped data provide meaningful interpretive and quantitative results which are equivalent to results from standard paired-comparisons methods.
This report was supported in part by a PHS research grant, No. M-10006, from the National Institute of Mental Health, in part by a Science Development grant, No. GU-2059, from the National Science Foundation, both granted to the Psychometric Laboratory at the University of North Carolina, and in part by a PHS research grant, No. MH-16474, from the National Institute of Mental Health, Public Health Service, granted to the second author. The major portion of this research was performed while the second author was the L. L. Thurstone Distinguished Fellow at the Psychometric Laboratory of the University of North Carolina while on leave from the University of Southern California. The authors are indebted to Amnon Rapoport and Thomas S. Wallsten for their critical evaluations of an earlier version of this report. While this paper was entirely a cooperative effort on the part of both authors, the first author was primarily responsible for the algorithms, and the second for developing the mathematical model.