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The Prediction of Choice

Published online by Cambridge University Press:  01 January 2025

L. L. Thurstone
L. L. Thurstone*
Affiliation:
University of Chicago
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Abstract

This paper is concerned with a central concept in social measurement such as opinion polls, the measurement of attitudes, the prediction of political elections, the measurement of moral values, the measurement of consumer preferences, the measurement of utility, and the measurement of aesthetic values. The concept is that of the discriminal dispersion and its interesting effects in the prediction of choice.

Type
Original Paper
Information
Psychometrika , Volume 10 , Issue 4 , December 1945 , pp. 237 - 253
Copyright
Copyright © 1945 Psychometric Society

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References

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