Developing cross-cultural competence in business through multimedia courseware

Abstract

The globalisation of business and the internationalisation of companies witnessed over the past decade has increased the need for business people operating across cultures to become both culturally and linguistically aware. The evolution of multimedia computing means that learning material can be created which amalgamates video, subtitles, tasks, text and a variety of support tools. This environment lends itself to the provision of learning opportunities and materials which aim to develop cultural understanding. This paper describes an on-going development project entitled SELECT which is creating multimedia courseware to develop cross-cultural awareness of the British business context. The paper outlines the background to the creation of the courseware and the needs it aims to meet. The theoretical underpinning of the development is outlined, covering the nature of cross-cultural competence, its development and the fit between the capabilities of multimedia and such competence. The approach taken and methods used to research and construct a valid, empirically-based cross-cultural syllabus relevant for those doing business with Britain is described and exemplified. The process of creating the courseware, including the authentic video assets and configuration of the learning design is discussed. The paper concludes with projections of future developments in technology assisted development of cross-cultural competence.