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Indian Market: A Tournament of Values

Published online by Cambridge University Press:  01 January 2025

Carole Rosenstein
Carole Rosenstein*
Affiliation:
George Mason University
*
Contact Carole Rosenstein at Arts Management, George Mason University, 3434 N. Washington Blvd., MS 1C8, Arlington, VA 22201 (crosenst@gmu.edu).
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Abstract

Following Bourdieu, the process of commoditization has been understood to be the most socially significant process that art undergoes. That understanding presupposes the power of economic value, the order of value that all other values must resist or be overtaken by. This article analyzes the Santa Fe Indian Market as a tournament of values, where various orders of value compete for legitimacy and authority. While opposed aesthetic and economic orders frame evaluations at Indian Market, they serve primarily as background. At Indian Market, evaluations that use an administrative order of value are the site of intense contest and have great social significance both to this art world and to broader social, political, and economic concerns. A social theory of art relevant to many different art forms and traditions must take into account multiple orders of value and provide a method for analyzing their potential significance to participants.

Type
Research Article
Information
Signs and Society , Volume 2 , Issue 2 , Fall 2014 , pp. 230 - 248
Copyright
Copyright © 2014 Semiosis Research Center at Hankuk University of Foreign Studies. All rights reserved.

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