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Ostrich meat, an important product of the ostrich industry: a southern African perspective

Published online by Cambridge University Press:  18 September 2007

R.G. Cooper
R.G. Cooper
Affiliation:
Department of Physiology, University of Zimbabwe, P.O. Box MP 167, Mount Pleasant, Harare, Zimbabwe, Africa
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Abstract

Ostrich meat may be consumed as a healthy alternative to beef. The establishment of ostrich farming systems is not sufficient to satisfy consumer demand without the use of a successful production and marketing strategy. Given the current export driven nature of the industry in Southern Africa and the need for the development of a domestic market, a good understanding of the position of ostrich meat in the marketing mix and the key elements in meat processing is necessary.

Keywords

Ostrichmeatabattoirmarketing
Type
Research Article
Information
World's Poultry Science Journal , Volume 55 , Issue 4 , December 1999 , pp. 389 - 402
Copyright
Copyright © Cambridge University Press 1999

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