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Structural profile and emerging constraints of developing poultry meat industry in Pakistan

Published online by Cambridge University Press:  26 November 2012

N. MUKHTAR ,
S.H. KHAN  and
R.N.A. KHAN
N. MUKHTAR*
Affiliation:
Department of Poultry Science, Faculty of Veterinary and Animal Sciences, Pir Mehr Ali Shah, Arid Agriculture University Rawalpindi, Pakistan
S.H. KHAN
Affiliation:
Poultry Research Institute, Murree Road, Shamsabad, Rawalpindi, Pakistan
R.N.A. KHAN
Affiliation:
Department of Poultry Science, Faculty of Veterinary and Animal Sciences, Pir Mehr Ali Shah, Arid Agriculture University Rawalpindi, Pakistan
*
Corresponding author: mukhtar.nasir@gmail.com, nmukhtar@uaar.edu.pk
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Abstract

The poultry industry, with its fast 8-10% growth rate annually, is the second largest industry of Pakistan, however the structural flow of meat products from farmers to consumers is multifaceted. The potential of the meat industry, with its variety of end products, is growing rapidly and serving the wealthier populations of Pakistan and Afghanistan. The meat industry has many emerging constraints for the supply of meat and its products from market to the consumer. Adopting modern poultry farming methods without following the strict hygienic conditions will prove to be a threat in the near future. The traditional supply of all types of meat and related products in the existing market needs strict government monitoring. The structural flow of meat in Pakistan continues in its traditional forms, but nevertheless continues to keep pace with the demands of the Pakistan and Afghanistan. The developing meat industry is facing many emerging problems including diseases, energy crisis and distress sales during disasters, corruption, and government policy. On the whole, the people of Pakistan are conscious about Halal, Healthy and Hygienic (3Hs) meat at a low price. The following paper reviews the current status of poultry meat and its products in this region.

Keywords

Halal meatpoultry meatmeat hygienemeat price
Type
Small-Scale Family Poultry Production
Information
World's Poultry Science Journal , Volume 68 , Issue 4 , December 2012 , pp. 749 - 757
Copyright
Copyright © World's Poultry Science Association 2012

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