India is a leading producer as well as one of the largest exporters of rice. Export competitiveness of rice thus plays a crucial role in India’s overall trade scenario, particularly in bridging the gaps in country’s soaring trade deficits. The study investigates the impact of key determinants on India’s rice export competitiveness for the period 1990–2020 using the autoregressive distributed lag model. The results reveal that increasing yield of rice and depreciated exchange rate have significant positive impact on India’s rice export competitiveness. In the long run, production cost and export price have a detrimental effect on export of rice from India. However, India’s trade openness and export price do have a mixed effect on export competitiveness of rice in the short run. Moreover, the findings of this study offer some important policy implications for the stakeholders like farmers, exporters, and the government to improve export competitiveness of Agri-products including rice.