German coffee planters in nineteenth-century Alta Verapaz, Guatemala were also ethnographers, archaeologists, and geographers who published their works in Germany, the United States, and Guatemala. Their published works, as well as coffee plantation records, government correspondence, judicial records and other archival materials reveal how German coffee planters-cum-ethnographers drew upon ethnographic knowledge and representations to forge a reliable labor force. Like ethnographers in Britain's colonies, German settlers in Alta Verapaz understood the potential symmetry between ethnography and the governance of indigenous peoples. Their ethnographic knowledges also push us to reconsider distinctions drawn between German cosmopolitan ethnographic traditions and British functionalist ones and demonstrate how ethnographic knowledge and cultural difference could be deployed to forge new kinds of racial capitalism. In Guatemala, the intimate relationship between the rise of capitalism and ethnography shaped the anti-communism of mid-twentieth-century anthropology in the region.