This attempt addresses the peristaltic transport of Jeffrey fluid in a curved channel. Heat transfer is discussed employing convective condition at the channel walls. Effects of radial applied magnetic field and Joule heating are retained. Convective boundary conditions at both walls with different temperature are also accounted. The relevant equations are modeled in view of lubrication approach. Closed form expression for stream function is constructed. Numerical solution of stream function, velocity and temperature is obtained via shooting method in Mathematica with the help of NDSolve command. It is observed that curvature has opposite effects on the lower and upper walls of channel. However temperature is an increasing function of curvature parameter. Temperature also decreases in presence of heat transfer convective parameter naturally the Biot number.