This chapter reverses the vicious cycle from previous chapters into a virtuous cycle of trust and government excellence. Excellent and responsive government agencies foster trusting citizen-consumers who use, advocate for, and support public services. Citizen-consumers who consume public services instead of exiting to commercial alternatives are more likely to support paying for further improvements to public services. Specifically, tap water drinkers are more likely than bottled water drinkers to support paying increased water rates to fund water infrastructure improvements. We then show how the citizen exercise of voice pushes public officials to provide higher-quality services. Although governments are not well suited to respond to citizen-consumer exit, they are designed to respond to the use of voice. Increased political participation raises the possibility of punishment for poor service delivery, incentivizing officials to keep service quality high. We find that increased electoral turnout is associated with decreases in water quality violations. Reframing the relationship between trust and public services as a virtuous cycle allows us to imagine a better way forward.

High-profile water contamination crises like the one in Flint, Michigan, shake confidence in US water systems. This chapter examines the links between tap water failure, reduced trust in utilities and government, and increased demand for commercial water. We show that negative experiences with basic service quality erode overall trust in government and increase demand for private alternatives. Analyses of data from three independent national surveys demonstrate that individuals who experience problems with their local water such as dirty, bad-tasting, or low-pressure water service also report lower trust in local, state, and federal government. The relationship between water service quality and trust in government persists after controlling for party identification, race, ethnicity, and socioeconomic status. We also find that tap water failure correlates with increased demand for commercial water sold from water kiosks, privately owned commercial water vendors. Taken together, these findings suggest that basic service failure erodes performative trust in government and increases demand for commercial drinking water.