The idea that the town of Venta Icenorum (Caistor-by-Norwich) was laid out in the early Flavian period, as part of the Roman reaction to the Boudican revolt, has become canonical in literature on Roman Britain. Drawing on the results of recent excavations, this paper re-evaluates the evidence relating to the establishment of the street grid and questions the idea that the town reflects a coherent act of urban planning. It concludes by arguing that previous interpretations of the site within a ‘Boudican’ paradigm are fundamentally flawed.