AI-enhanced smart contracts exhibit a high degree of autonomy in their ability to create and execute transactions between and among humans and machines. AI should allow a broader use of of marts contracts in consumer transactions by allowing businesses to satisfy consumer protection law through the coding of smart contracts. AI should be used to advance the principles of fairness and economic efficiency in the drafting and enforcement of smart consumer contracts.

In the evolving landscape of technological discourse, non-fungible tokens (NFTs) have risen as pivotal instruments, notably within gaming and digital art. However, their implications are broader, touching upon real-world applications such as land titles and supply chain management. As the Web 3.0 architecture evolves, the role of NFTs in domain nomenclature and email addresses is increasingly significant. Yet, with the existence of alternate methods for these operations, a pertinent question emerges: Why opt for NFTs or blockchain-based solutions? Despite uncertainties surrounding adoption, many early adopters are zealously securing addresses on these avant-garde networks. This chapter delves into the conditions and reasons for considering this nascent technology.

This chapter delves into the challenges and opportunities surrounding the use of non-fungible tokens (NFTs) as a marketing tool. It explores how advertising and marketing have undergone a transformative shift in the 2020s, fueled by user-generated content and advancements in technology. The rise of the Creator Economy and the significant role of NFTs within this ecosystem are thoroughly examined. The chapter places a specific focus on the connection between NFTs and consumers, with an emphasis on early adopters and younger generations such as Gen Z (born between 1996 and 2010) and Gen Alpha (born between 2011 and 2025) consumers. It delves into their preferences, perspectives, and interests in NFTs, while taking into account the broader landscape of the evolving Creator Economy. Ultimately, the chapter advocates for marketers to understand the immense potential of NFTs and embrace consumer empowerment. By doing so, they can navigate the Web 3.0 era effectively and harness the power of NFTs to drive engagement and establish meaningful connections with their target audience.

As blockchains in general and NFTs in particular reshape operation logistics, data creation, and data management, these technologies bring forth many legal and ethical dilemmas. This handbook offers a comprehensive exploration of the impact of these technologies in different industries and sectors, including finance, anti-money laundering, taxation, campaign-finance, and more. The book specifically provides insights and potential solutions for cutting-edge issues related to intellectual property rights, data privacy and strategy, information management, and ethical blockchain use, simultaneously presenting insights, case studies, and recommendations to help anyone seeking to shape effective, balanced regulation to foster innovation while safeguarding the interests of all stakeholders. This handbook sets out an invaluable roadmap for navigating the dynamic and evolving landscape of these new technologies.

The chapter explores the profound implications of non-fungible tokens (NFTs) within the context of the Web 3.0 movement and the burgeoning metaverse landscape. While NFTs have already found some economic traction in analog settings, their potential is most transformative in a purely digital realm. NFTs offer unparalleled provenance and tradability for digital assets, circumventing centralized intermediaries. The metamorphosis of NFTs and their role in the emergence of the metaverse will determine their full impact. As metaverse platforms evolve, enabled by NFT interoperability and consumer trust, they are poised to reshape the leisure economy and extend into education and employment. The true value of NFTs lies in their integration into an interconnected, dynamic virtual world revolutionizing various facets of society. While existing regulations provide a framework, they will inevitably adapt if and as the metaverse gains prominence, necessitating agile regulatory responses to this transformative landscape.