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  • 5 - Cognitive Theory of Multimedia Learning

  • from Part II - Theoretical Foundations
  • Edited by Richard E. Mayer, University of California, Santa Barbara, Logan Fiorella, University of Georgia
  • Book:
    The Cambridge Handbook of Multimedia Learning
    Published online:
    19 November 2021
    Print publication:
    09 December 2021, pp 57-72

  • Summary

    A fundamental hypothesis underlying research on multimedia learning is that multimedia instructional messages that are designed in light of how the human mind works are more likely to lead to meaningful learning than those that are not. The cognitive theory of multimedia learning is based on three cognitive science principles of learning: the human information processing system includes dual channels for visual/pictorial and auditory/verbal processing (i.e., dual channels assumption), each channel has limited capacity for processing (i.e., limited capacity assumption), and active learning entails carrying out a coordinated set of cognitive processes during learning (i.e., active processing assumption).