This article is concerned with the role of media representations of language use in the promotion of language ideologies and in identity construction. It focuses on media representations of Chiac, a traditionally low-status variety of Acadian French. We consider performances of this variety in the adventures of an animated superhero, Acadieman, presented in a cable TV show running on Rogers TV from 2005 to 2009. We first contextualize Acadieman in terms of the linguistic and cultural contexts in which Chiac is spoken. We then consider how particular social meanings are created through contrasts between Chiac-speaking characters and speakers of other varieties. While the juxtaposition of varieties is at one level quite humorous, on another level it draws on complex indexicalities and valorizes the local variety and, by extension, its speakers. Finally, we argue that the Acadieman phenomenon provides a discursive space within which present-day Acadian identities can be negotiated.
