We study the farthest-point distance function, which measures the distance from $z\,\in \,\mathbb{C}$ to the farthest point or points of a given compact set $E$ in the plane.
The logarithm of this distance is subharmonic as a function of $z$, and equals the logarithmic potential of a unique probability measure with unbounded support. This measure ${{\sigma }_{E}}$ has many interesting properties that reflect the topology and geometry of the compact set $E$. We prove ${{\sigma }_{E}}(E)\,\le \,\frac{1}{2}$ for polygons inscribed in a circle, with equality if and only if $E$ is a regular $n$-gon for some odd $n$. Also we show ${{\sigma }_{E}}(E)\,=\,\frac{1}{2}$ for smooth convex sets of constant width. We conjecture ${{\sigma }_{E}}(E)\,\le \,\frac{1}{2}$ for all $E$.