Most research on cognition behind religious belief assumes that understanding of other minds is culturally uniform and follows the Western model of mind, which posits that (a) others’ thoughts can be known and (b) action is best explained by mental state inference. This is potentially problematic if, as a growing body of evidence suggests, other populations view minds differently. We recruit Indigenous iTaukei Fijians who hold (a) a model of mind that discourages mental state inference and (b) co-existing Christian (Western) and traditional supernatural agent beliefs. Study 1 (N = 108), uses free-listing to examine how Western and local models of mind relate to beliefs. The Christian God cares about internal states and traits (aligning with the Western model of mind). Study 2 tests whether evoking God triggers intent focus in moral reasoning. Instead, God appears to enforce cultural models of mind in iTaukei (N = 151) and North Americans (N = 561). Expected divine judgement mirrors human judgement; iTaukei (N = 90) expect God to emphasise outcome, while Indo-Fijians (N = 219) and North Americans (N = 412) expect God to emphasise intent. When reminded to think about thoughts, iTaukei (N = 72) expect God to judge outcomes less harshly. Results suggest cultural/cognitive co-evolution: introduced cultural forms can spread new cognitive approaches, while Indigenous beliefs can persist as a reflection of local institutions.

Intensity of love was examined in a representative community sample of 2,988 couples, from the Region of Madrid (Spain). Gender differences revealed no significant differences in intensity of love. Twenty-five percent of the participants who were in a relationship of less than 10 years and eleven percent of the participants in a relationship of more than 30 years reported being “very intensely in love” F(3, 5.972) = 191.32, p < .001, ηp 2 = 0.08. The cognitive variables, thinking positively about the partner and thinking about the partner when apart, were significant predictors of the intensity of long-term love for both men and women. Affection was also positively associated with intense love for men (r = .47, p < .001) and women (r = .52, p < .001); sexual intercourse was for women (r = .36, p < .001) but not for men. Wanting to know the whereabouts of partner was associated with the intensity of love for women (r = .15, p < .05), but not for men. Engaging in novel activities with partner was not associated with intense love for male or females. As predicted, love declined significantly in the first decade of marriage, but not much after that. The percentage of men and women who reported being intensely in love was lower than that obtained in the U.S.