This article focuses on environmental controversy in a Chinese rural community. It shows that Chinese villagers may protest against anticipated pollution if the environmental threat is effectively framed. In the face of real and serious pollution, villagers may seek to redress environmental grievances by piggybacking on politically favourable issues. However, when the pollution is caused by fellow villagers, environmentally concerned villagers may remain silent owing to the constraints of community relations and economic dependency. These findings suggest that the relationship between pollution and protest is context-dependent.